The concept for Fox Hunt Brewing Company was created as part of a packaging project. My goal was to craft packaging that evoked the sense of rugged luxury and tradition by calling on the imagery of a classic hunting party. The three colors I chose are all rich jewel tones to further enhance the feeling of refinement.
When sketching my first label concepts I took inspiration from woodcuts, vintage newspaper ads, and even wedding invitations. With typography being the most important feature, I kept coming back to the idea of using illustrations to frame the text.
After I landed on a direction for my labels I started sketching out carriers. In keeping with the traditional theme, I landed on a full coverage box to give the package a sense of durability, as well as to give myself a canvas to continue telling the story of Fox Hunt Brewing Company.